The SDTA Travel Trade and Marketing teams in partnership with East West Group have done a fantastic job in exposing international travelers over the last year to the San Diego region, and their efforts are paying off. 2016 will continue to see an active approach to engaging the international traveler and developing new partnerships to increase group travel to the destination.
BEST FAMILY-KID DESTINATION
The prestigious Top Travel Magazine in China honors San Diego. Over three months of voting by readers and tourists, and careful screening by industry professionals, San Diego was named as “Best Family – Kid Destination” at the Top Travel Ceremony. This award is often referred to as the “China Travel Oscar.” Top Travel Magazine, produced by the Boutique Media Group, is the only outbound travel lifestyle magazine in China market. It is the fastest developing international journal in China’s market.
INCREASED BOOKINGS
Expedia Japan reports that for the 2015 holidays that just passed, San Diego was the US destination with the most year-over-year growth in bookings – and the #5 destination in booking growth for the world!
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